Would you like to improve your social media marketing?
Are you up to date with the best social media tips and tools?
We asked 20 social media experts to share how they’re getting results with social media marketing today.
Here’s what they had to say.
#1: Mine Twitter to Grow Your Audience
While “if you build it they will come” is a great line from a movie, it’s a terrible marketing plan. To succeed on the Internet today, you have to create content that ignites and engages an audience. However, if you are a new blogger, you should probably spend more time developing an audience than creating your content.
Here are three easy but overlooked tactics you can use to build an audience on Twitter, which is arguably the best platform for this.
Once you’ve been on Twitter for a while, you’ll notice people will place you on public Twitter lists. Lists are generally categorized by a special interest or geographic location. For example, I might be on lists for “marketing experts,” “bloggers” or “business educators.” Find a relevant person to follow, and then dig into his or her lists. You’ll likely find a goldmine of interesting people to follow who will hopefully follow you back.
There are many apps to help you find new followers, but one of my favorite places to find targeted followers is Twellow. This useful and free site is like the yellow pages for Twitter, and you can find and follow targeted users for every category, industry and interest imaginable.
Use specialized Twitter search prompts. Unlock the basic search functionality right on the Twitter screen by learning a few of the specialized prompts. This is one of the most powerful market research tools available. Follow this link if you want a complete tutorial on Twitter search.
With these tactics, you can expand your audience to reach people who are seeking your products and services. Get the most professional assistance from the best affiliate marketing agency.
Mark Schaefer is a college educator, blogger, speaker and consultant who specializes in corporate social media marketing workshops.
#2: Analyze Past Content to Improve Posts
Most businesses analyze the effectiveness of their social media after they publish. Now, there are tools available to analyze data for content curation before you post.
Here’s how to use BuzzSumo to leverage the data of what has already been successful in terms of social sharing.
First, enter a keyword that is part of your social media content strategy. BuzzSumo will provide you with a list of the top-performing content in terms of social shares according to your keyword.
Next, because some content performs better on some networks than others, you can curate content by social network. Armed with this data, you can increase the effectiveness of your content curation by publishing content that has a greater chance of success on a specific network.
You can also filter content by type (which is ideal if you’re looking for videos or infographics to curate) or filter by time period. The latter lets you find content that’s been most popular in the last 24 hours or evergreen content that’s been popular over the last year. The choice is yours!
Neal Schaffer is president of Maximize Your Social, author of Maximizing LinkedIn for Sales and Social Media Marketing: Understanding, Leveraging and Maximizing LinkedIn.